Simple Machine Winery

Simple Machine was referred to Ausland Group to explore how to rebuild following the devasting Alameda Fire in 2020. At first, owners Brian Denner and Clea Arthur were not sure if Ausland was the right fit for the rebuild because the project was relatively small in scope. In reality, it was a perfect set of challenges for Ausland’s team of design and construction professionals.

Ausland was able to deliver on all of the client’s project needs of navigating the approval process for a fire destroyed commercial operation, a tight budget, and an even tighter schedule to be functional for the fall of 2021 grape crush season. Because Ausland is one team of planners, designers, and builders, the process was seamless, start to finish. Working within the reconstruction budget, Ausland quickly proposed a plan to build a new fermentation area, wine production stage, wine storage, and tasting room.

The new building captures elements from the original design which was destroyed in the fire while incorporating new ones. Simple Machine is excited for the new roll-up garage door that fills the tasting room with natural light and functions as a walk-up window for guests to order from the outside. This is one of several changes that create a dynamic and practical space for both production and guest accommodation.